Soft & Beautiful® Relaxer - Regular Our formula is a unique blend of olive, safflower and shea butter oils combined to deliver 6x more protection against breakage* and dryness. You'll notice the difference from the first use for soft and beautiful hair everyday! The formula: Helps prevent breakage and dryness Provides maximum benefits that hydrate and nourish hair Strengthens hair as it straightens Ingredients Claim: Olive Oil adds sheen and softens hair Shea Butter provides moisture and protects against damage and dryness Safflower smooth, nourishes and help damaged hair * Based on robotic combing tests of hair treated with the Soft & Beautiful Ultimate Protection No-Lye Relaxer System now with Triple Hydration Oil versus hair treated with Soft & Beautiful Conditioning No- Lye Relaxer System.